Kellogg Company is a manufacturing and marketing of snacks and convenience foods. The Company’s segments include North America, Europe, Latin America and AMEA (Asia Middle East Africa). Its principal products are snacks, which includes crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites, and convenience foods, which include ready-to-eat cereals, frozen waffles, veggie foods and noodles. The Company’s snacks brands are marketed under brands, such as Kellogg’s, Cheez-It, Pringles, Austin, Parati and RXBAR. Its cereals and cereal bars are generally marketed under Kellogg’s name, with some under the Kashi and Bear Naked brands. The Company’s frozen foods are marketed under the Eggo and Morningstar Farms brands. It uses broker and distributor arrangements for certain products and channels, as well as in certain geographies. The Company has manufactured in over 21 countries and marketed in approximately 180 countries.
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