If you’ve been on the fence about purchasing crypto, the recent surge in Bitcoin’s value may have caught your attention. And for good reason: Bitcoin just smashed past the $100,000 mark for the first time since February.
Bitcoin’s price has more than doubled in the past year, fueled by rising institutional interest and economic uncertainty. Other cryptocurrencies, like Ethereum and Solana, have also enjoyed growth. In short: crypto isn’t just bouncing back — it’s thriving (despite some down moments along the way).
Whether you’re new to the crypto game or you’ve been sitting it out since the last dip, now is a great time to take a closer look at how investing in digital assets could diversify your portfolio with the potential to help grow your wealth.
And remember, investing and purchasing cryptocurrency involves risk of loss, including loss of principal. Past performance does not guarantee future returns.
Why is crypto booming right now?
Let’s break it down. Several factors are contributing to crypto’s current success:
1. Institutional adoption: Big-name companies like BlackRock and Fidelity are diving into crypto, bringing mainstream credibility and massive investment.
2. Supply and demand: Bitcoin has a fixed supply of 21 million coins, and with the recent price surge, demand has spiked — making it even more valuable.
3. Economic uncertainty: With inflation and market volatility still in play, crypto offers a decentralized, alternative investment option.
4. Halving event: Bitcoin’s halving event in 2024 created major buzz. Historically, this event reduces the rate at which new coins are mined, driving prices higher due to scarcity. The next one will be in 2028.
How MoneyLion helps you start small with crypto
If you’re intrigued but hesitant, we get it — crypto can feel overwhelming. That’s where MoneyLion’s Crypto and Round Ups1 feature comes in, making it easy to dip your toes into the world of digital assets.
Here’s how it works:
- Round Ups: Every time you make a qualifying purchase with your linked debit or credit card, MoneyLion automatically rounds up the transaction to the nearest dollar. The spare change is then used to purchase Bitcoin once you have accumulated $5.
- Effortless crypto buying: You’re essentially buying crypto without even noticing it. Small amounts add up over time, letting you build your crypto portfolio without taking a huge risk upfront.
Think of it as your money for the 21st century — starting small, with the potential to grow, and watching your money work smart.
Is crypto right for you?
Investing in crypto isn’t a one-size-fits-all deal. It’s important to consider your financial goals, personal risk tolerance, and long-term investment strategy before diving into the crypto pool. Keep in mind that investing in and buying cryptocurrency carries the risk of loss, including your initial investment. Past performance is not a guarantee of future results.
With MoneyLion, you can explore crypto in a way that’s approachable and accessible. Whether you’re rounding up spare change for Bitcoin1 or diving into larger crypto purchases, MoneyLion makes it easy to purchase crypto without breaking a sweat.
MoneyLion Has Your Back
With MoneyLion, it’s easy to open an account and start owning crypto. Start small with RoundUps or take bigger steps toward building your portfolio — all while benefiting from our tools and resources to help you make informed decisions.
Ready to open your crypto account today? Download the MoneyLion app.