Summer Travel Trends 2025: 10 Ways Smart Travelers Are Saving Money and Avoiding Crowds

A decade ago, you might have spontaneously booked a flight to Rome or Barcelona and found a quirky hotel upon arrival with a charismatic local owner who’d hand-draw you a map to the best trattoria not yet discovered by guidebooks – let alone TikTok.

Today’s tourism landscape tells a different story. In 2025, popular destinations have become overcrowded and prices have skyrocketed. 

Inflation and economic uncertainty are also taking their toll. Over 38.6% of 1,000 MoneyLion respondents said they’re not taking a vacation this summer. While another 30.1% are changing plans to a staycation due to high prices.

Summer travel trends are adjusting in response, as travelers are getting smarter with their money and more intentional with their experiences. Let’s break down these emerging travel trends that reflect a fundamental shift in how we explore the world.

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1. Bye-bye tourist traps, hello hidden gems

Travelers are increasingly seeking destinations off the beaten path that offer authentic local experiences without the crushing crowds of over-touristed hotspots.

Why pay premium prices to squeeze between selfie sticks at the Eiffel Tower when you could be discovering a charming French village where your dollar stretches further and locals actually want to chat with you? 

Or better yet, skipping France altogether, which is largely considered one of the most visited countries in the world, in favor of lesser-known, less-expensive places like Slovenia, Montenegro, or even Portugal.

These savvy alternatives to traditional hotspots have become so popular that there’s even a trendy term for them: “destination dupes” – places that deliver the aesthetic, ambiance, and experiences of iconic locations without the inflated prices and Instagram-clogging crowds.

👉 21 Best Travel Dupes in 2025: Experience More for Less

2. Squad goals: community-based travel

Group travel experiences are making a comeback, with travelers prioritizing community connections, family sabbaticals, and collective adventures. 

Extended family trips and multi-generational vacations are particularly trending as people seek meaningful ways to reconnect and create lasting memories together.

Event travel is also skyrocketing as a top new tourism trend, with nearly half (47%) of all trips in late 2024 being planned around a central event rather than a destination. Travelers are building entire itineraries around concerts, festivals, sporting events, bachelorette parties, and celebrations like weddings and milestone birthdays. 

These shared experiences aren’t just more fun – they can also be more affordable when costs are split among travelers.

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3. “Calmcations” are the new vacations

Remember when vacations left you needing another vacation? That’s so 2023.

Today’s travelers are embracing “calmcations” – trips centered on serenity, wellness, and digital detoxing. Think quiet escapes to off-grid cabins and nature retreats where the only notification you’ll hear is birds chirping.

Wellness-focused retreats are gaining serious momentum as travelers prioritize rest and mental health over packed itineraries. 

The best part? You don’t need to drain your savings account or rack up flight miles to tap into this trend. A peaceful cabin might be hiding just an hour or two from your home, or that mental reset could be waiting at a nearby hot spring or a local spa that costs less than a weekend of city dining and drinks.

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4. AI: Your new travel bestie

Travel planning can be a headache – spreadsheets, tabs on tabs, and that nagging feeling you’re missing out on something better. But now? Technology is leveling up the travel game in ways that would’ve seemed like science fiction a few years ago.

Artificial intelligence is revolutionizing trip planning with AI-generated personalized itineraries that adapt in real-time to your preferences, budget, and more. It’s estimated that seven in ten Americans (70%) were either using, planning to use, or open to using AI to plan their trips last year.

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5. Solo travel is having its main character moment

Solo travel is experiencing a massive surge, particularly among women and younger generations who are embracing the freedom and self-discovery that comes with exploring the world on their own terms.

Solo travelers aren’t necessarily lonely – they’re living for the plot twists, spontaneous friendships, and the confidence boost that comes from navigating new territories independently. 

Moral of the story: Your dream destination doesn’t need to wait for your friends’ approval or their synchronized PTO calendars.

6. Prioritizing local culinary experiences (not tourist traps)

Food isn’t just fuel anymore – it’s taking stage as the main event in the latest tourism trends. Modern travelers are prioritizing trips and experiences centered around authentic culinary experiences.

Immersive food activities like exploring local markets, taking cooking classes with hometown chefs, and joining street food tours have become some of the most sought-after travel experiences.

Pro tip: Your food budget might be the best money you spend abroad. That $30 cooking class in Thailand? It’s not just dinner – it’s a memory you’ll keep longer than any souvenir keychain.

7. Chasing the sky: celestial tourism takes off

There’s been an astronomical boom in travelers journeying to witness natural phenomena like the northern lights, solar eclipses, and premium stargazing events – part of a growing new travel trend called “astro-tourism” or “noctourism.”

The best part? Many stellar views come with no admission fee. Sure, traveling to see the Northern Lights or the Taj Mahal at night is one thing. 

But every day, budget travelers can take part in this tourism trend by heading to a remote location on a clear night, with nothing more than a thermos of coffee and the willingness to stay up past your usual bedtime.

👉 21 Best Places to Travel on a Budget in 2025

8. Travel rewards are playing hard to get

Those credit card points that once felt like free money? They’re getting trickier to earn and redeem for maximum value.

Travel rewards programs are tightening their policies, raising redemption thresholds, and adding more blackout dates. This means travelers need to be more strategic about which cards they use and how they accumulate points.

If you’re paying a premium for a travel credit card, now’s the perfect time to run the numbers and see if those annual fees still make sense for your travel habits. Don’t just settle, compare different card offerings to find one that aligns with your actual travel patterns, not the jet-setting lifestyle you imagined when you signed up.

👉 Explore and Compare: Best Travel Credit Cards

9. Social media as a travel inspo tool isn’t going away anytime soon

While today’s travelers desperately seek escape from overtourism, they’re ironically using the same digital tools that create those crowds to find their next getaway.

Word of mouth (49%), social media (41%), and online media (31%) now rank as the most important sources of travel inspiration for 2025. But here’s where it gets interesting: while many still use these platforms to flock to summer travel hotspots, savvy explorers are flipping the script entirely.

Smart travelers are using social media as a discovery tool rather than a validation platform. They’re using it to find hidden gems and uncover emerging destinations just before they explode into mainstream popularity. They’re tracking local accounts instead of mega-influencers and hunting for authentic experiences that won’t be overrun by the time they arrive.

10. Beating the heat and embracing “coolcations” for the summer

While everyone else is sweating it out in sweltering tourist hotspots, smart travelers are heading in the opposite direction – literally.

“Coolcations” are gaining serious traction as travelers escape rising summer temperatures by seeking destinations with naturally cooler climates. Think Norwegian fjords instead of the Caribbean, Baltic coastlines over Mediterranean shores, Scottish highlands, or exploring Canada’s mountain towns while others bake in desert destinations.

This trend isn’t just about comfort, it can also be about timing and savings. Popular warm-weather destinations often jack up prices during peak summer months, while cooler destinations offer their best weather and most reasonable rates during the same period. You’re likely to get fewer crowds, better deals, and actually enjoy being outside without melting into the pavement.

How to Fund Your Travel Dreams (Without Financial Nightmares)

Ready to jump on these trends, but wondering how your bank account will keep up? The truth i,s travel doesn’t have to drain your savings if you plan smart.

Set up a dedicated travel fund and feed it monthly before that money can tempt you elsewhere. Even $50 a month adds up to $600 a year – enough for a domestic weekend getaway or to supplement an international adventure.

And remember, traveling like an insider can sometimes cost less than traveling like a tourist. Those hidden gems we mentioned? They typically come with hidden gem prices, too.

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