Aug 26, 2026

10 Costco Finds That Are Much Better Deals Than Name Brands Right Now

Written by Jennifer Taylor
|
Edited by Ashleigh Ray
10 Costco Finds That Are Much Better Deals Than Name Brands Right Now

We all know the Kirkland Signature obsession is real. But the thing is, it's not just hype. Costco's private label isn't just cheaper; it's actually better per dollar than the household names that dominate every other store.

Don't just take our word for it. We analyzed 10 of Kirkland's best-selling products — each with 1,000+ reviews and solid four-star-plus ratings — and stacked them against their name-brand competition.

Check Out: 4 Costco Summer Buys Under $20 To Stretch Your Middle-Class Budget

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The verdict? You're likely overpaying for those premium labels at your local Target or Walgreens. We've got the exact numbers to prove it.

Find More: The Best Costco Buys To Grab Now Before Summer Ends

  • Price: $23.99

A household staple, Kirkland Signature Paper Towels are sold in a pack of 12 individually-wrapped rolls. Each two-ply roll contains 160 sheets, for a total of 1,026 square feet of paper towels, priced at $2.34 per 100 square foot.

In comparison, an eight-count pack of double-roll Sparkle Pick-A-Size Paper Towels costs $10.99 at Giant. The package totals 403.3 square feet, at a price of $2.73 per 100 square foot.

  • Price: $10.99

A product of Mexico, Kirkland Signature Organic Blue Agave is sold in two 36-ounce bottles. The cost of this all-purpose sweetener breaks down to $0.15 per ounce.

Also rated five stars, an 18.5-ounce bottle of In the Raw Organic Agave costs $5.79 at Target or $0.31 per ounce, more than double the cost of its Kirkland competitor.

  • Price: $11.99

Kirkland Signature Aller-Tec is formulated to combat indoor and outdoor allergies and has the same active ingredient as the name brand, Zyrtec. Each bottle contains 365 tablets, which breaks down to $0.03 each.

To compare, a 90-count bottle of Zyrtec costs $39.99 at Walgreens (i.e. $0.44 per pill).

  • Price: $20.99

A cooking essential, a two-liter bottle of Kirkland Signature Organic Extra Virgin Olive Oil is priced at just $0.31 per fluid ounce. On the other hand, a 25.4-fluid ounce bottle of Bertolli Organic Extra Virgin Olive Oil costs $11.47 at Walmart, which amounts to $0.45 per fluid ounce.

  • Price: $24.99

Costco shoppers can’t get enough of Kirkland Signature Colombian Coffee, a dark roast, find grind blend. Priced at $24.99 for a 3-pound container, it’s a steal at $0.52 per ounce.

To compare, a 12-ounce bag of Starbucks Caffe Verona — dark roast, 100% Arabica bean — ground coffee is $12.79 at Target, or $1.07 per ounce, which is more than double the cost of the Kirkland version.

  • Price: $12.99

Perfect for entertaining, a 240-count pack of Kirkland Signature Chinet 18-ounce Plastic Cups is $12.99. Meanwhile, the 50-count pack of 18-ounce Red Solo Party Plastic Disposable Cups is $11.54 at Walmart.

Doing the math, the Walmart option is nearly five times the price of the Kirkland alternative: $0.05 per cup versus $0.23 per cup.

  • Price: $9.99

This box of eight, 14.5-ounce cans of Kirkland Signature Organic Diced Tomatoes is only $9.99. When broken down by can, they’re just $1.25 each.

On the other hand, one 14.5 ounce can of Muir Glen Organic Diced Tomatoes at Safeway costs $3.50, which is nearly the same as three of the Costco brand cans.

  • Price: $21.49

Hypoallergenic and tough on stains, one 194-fluid-ounce container of Kirkland Signature Ultra Clean Free & Clear HE Liquid Laundry Detergent washes 146 loads of laundry. Taking a closer look at the cost, it works out to $0.11 per fluid ounce.

A similar option, Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent is available at Target for $24.99. This 166-fluid-ounce container is enough to wash 126 loads of laundry, at a cost of $0.15 per fluid ounce.

  • Price: $11.99

Get a 24-count pack of Kirkland Signature Organic Applesauce Pouches for just $11.99 at Costco, with each pouch costing only $0.50. A similar option, the Santa Cruz Organic Apple Sauce Pouches comes in a four-pack and costs $4.99 at Safeway, which comes out to $1.25 per pouch.

  • Price: $10.49

Priced at $0.30 per ounce, this 35.3-ounce bag of Kirkland Signature Organic Ancient Grain Granola contains probiotic cultures intended to enhance immune and digestive health. Target sells a similar product, a 10-ounce bag of Purely Elizabeth Original Grain Granola for $5.99 or $0.60 per ounce.

Editor’s note: Prices and availability are subject to change.

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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Written by
Jennifer Taylor
Edited by
Ashleigh Ray