MoneyLion
Nov 8, 2026

I Asked Collectors Which Collectibles People May Be Undervaluing -- Here Are 4

Gold Cartiers and vintage Pokémon holos could pay off, but only if fandom and scarcity do the heavy lifting.
Written by Josephine Nesbit
|
Edited by Ashleigh Ray
I Asked Collectors Which Collectibles People May Be Undervaluing -- Here Are 4

Collectibles are a fickle business. Value hinges on market trends, demand, scarcity and whatever tastes happen to be in fashion this week. Today’s dusty item can turn into tomorrow’s prize when supply dwindles or a new generation discovers it.

The real trick is spotting what everyone else has written off before the market catches up. Some of the most underrated pieces are hiding in plain sight, from dated jewelry to tiny metal pins that look like they came free with a cereal box.

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Here are some collectibles worth a closer look.

For years, some Cartier women’s watches were dismissed as dated and valued mostly for their gold content. The same can't be said today. Richard Tilles, president of CIRCA Jewels, pointed specifically to the yellow-gold Santos Demoiselle.

“Fashion is nothing if not fickle,” Tilles explained. Interest in the Santos Demoiselle grew after Taylor Swift appeared wearing a yellow-gold, diamond-set version in her engagement photos. According to Tilles, searches jumped within days, and interest has since broadened to smaller, dressier gold watches.

There’s no set future value. Tilles noted that condition, size, box and papers can all affect what a watch is worth.

Some vintage Pokémon cards get overlooked simply because they aren’t the set’s headliners.

Joseph Torre, founder of HoloChase, an online trading card shop, pointed to first-generation holographic cards such as Gyarados and Lapras, which he claimed sell for around $30, and Mewtwo, at around $70.

“These cards are 25+ years old, their supply only shrinks, and they have the same nostalgia appeal at a fraction of the price,” said Torre.

He recommended focusing on cards in good condition and checking recent sold prices rather than sellers’ asking prices.

Enamel pins are small metal pins with colorful designs, often tied to characters, brands, events or other interests. Limited edition versions can become collectibles when production stops but demand from fans remains and continues to grow.

“The biggest driver is fandom,” explained Eric Turney, president of custom branded merchandise business, Monterey Company. “If the audience around a movie, character, artist, game or franchise keeps growing while the supply of the original pin stays fixed, prices can move quickly.”

Common event pins may sell for $10 to $30, but he claimed that limited-run licensed or character pins can reach $50 to $100 or more.

Goldbacks are notes made with thin layers of 24-karat gold with currency-style artwork. Joshua D. Glawson, content manager at Money Metals Exchange, explained that the 100 Goldback is one collectible to watch because it is being discontinued this year.

“The Goldback community is a league of its own and will likely want to buy all of these or as many as they can before the 100 GB goes extinct,” said Glawson. “Since these gold notes have various states on them, people in these regions may also want to buy them (i.e., Florida, Oklahoma, Arizona and Idaho).”

Not every undervalued item turns into a windfall. Most of the categories here share the same ingredients: a real fanbase, limited supply and condition that holds up. Before you spend, check recent sold prices, verify authenticity and keep your expectations grounded. The fun is in the hunt, so treat any payday as a bonus, not a retirement plan.

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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Josephine Nesbit
Written by
Josephine Nesbit
Josephine has covered a wide variety of topics like saving, investing, real estate, loans and retirement. Her work has been featured in national outlets, such as Rocket Mortgage, U.S. News & World Report, Homes.com and more, where she focuses on helping consumers understand how financial choices affect their long-term goals.
Ashleigh Ray
Edited by
Ashleigh Ray
Ashleigh is an editor specializing in personal finance and banking content, with four years of experience — first at GOBankingRates, then at MoneyLion — turning complex financial topics into advice readers can actually understand and use. She holds an MFA in Creative Writing from the University of South Florida and brings that same care for clarity and voice to every piece she edits. She's based in Tampa, Florida.