Sep 21, 2026

4 Kirkland Signature Items That Are Basically as Good as the Luxury Brand (And 3 That Really Aren't)

Written by Heather Taylor
|
Edited by Zuri Anderson
4 Kirkland Signature Items That Are Basically as Good as the Luxury Brand (And 3 That Really Aren't)

Savvy Costco members know it’s worth it to shop Kirkland Signature if a luxury brand isn’t in your budget.

This private label offers plenty of dupes on everything from apparel to mattresses that look and feel just like their pricier counterparts, all while helping shoppers save money.

We carefully rounded up Costco’s best Kirkland buys which rival luxury brands as well as three surprising Kirkland items you’re better off paying a little more money for elsewhere. Let’s get into it.

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The next time you need to make these five purchases, consider investing in their Kirkland equivalent over a more expensive brand.

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  • Price: $949.99 to $1,199.99

We spend a third of our lives in bed so owning a comfortable mattress, like the Kirkland Signature by Stearns & Foster Lakeridge mattress, is a critical investment.

The total cost varies depending on your mattress size, but it’s significantly less than luxury brands. Five-star reviews have compared the Lakeridge mattress to the Saatva HD mattress, which originally retails for $3,499 just for a queen size. Plus, the Stearns & Foster brand recognition affiliated with this mattress only emphasizes just how high-quality this mattress is for the price.

  • Price: $29.99

It’s always a good sign when reviewers say they love a product, like the Kirkland Signature KS18 M51 polarized sunglasses, so much they repeatedly buy it when it’s in stock.

Similarly styled sunglasses sold at Warby Parker and the Kate Spade Outlet (the Janelle and Ayla styles, respectively) cost $95 to $145 per pair. That’s more than triple the price at Costco.

  • Price: $19.99

From the moment Kirkland Signature sparkling energy drinks hit shelves, comparisons have been made to more expensive energy drink brands like Celsius and Alani. Buying a bulk 24-count variety pack with peach, tropical and orange flavors comes out to spending 83 cents per can.

  • Price: $11.99

Shoppers are unanimous about the great flavor and value found in Kirkland Signature sea salt popcorn.

This popcorn comes individually packaged in a 36-count variety pack so you only end up paying 33 cents per bag. You can find bulk boxes of other high-end popcorn brands like Lesser Evil, but they typically don’t have more than 28 individual bags inside and tend to cost more than $12 a box.

The reviews are in and shoppers agree these products miss the mark.

  • Price: $24.99

More than 100 Costco shoppers have given the Kirkland Signature protein bar variety pack one-star reviews. What’s not to love? The recipe’s formula is said to have changed and not for the better with the taste described as gritty and artificial.

  • Price: $32.99

The price tag may look good on the Kirkland Signature women’s ottoman jacket, but the fit is another story. Poor reviews from Costco shoppers criticized the jacket’s awkward fit, material (which is said to feel like plastic) and odd pocket placement.

  • Price: $14.99

Kirkland Signature grass-fed beef sticks haven’t quite won over consumer taste buds in the same way as Chomps and Archer brands. The primary critique is the jerky is hard to chew and the flavor, in several reviews, has been compared to that of a cold hot dog.

Editor’s note: Prices and availability are subject to change.

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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Written by
Heather Taylor
Edited by
Zuri Anderson