Why Gen Z Shoppers Are Choosing Thrift Stores Over Fast Fashion
Fast fashion may still dominate shopping malls, but thrift stores are winning over Gen Z.
According to ThredUp's Annual Resale Report, 62% of Gen Z bought secondhand clothing in the past year.
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While lower prices remain part of the appeal, many young shoppers are also hunting for one-of-a-kind finds, better quality and pieces that reflect their personal style.
Here’s why Gen Z is choosing thrifting over fast fashion.
Individuality
Saving money may get shoppers through the door, but individuality is keeping many Gen Z consumers coming back to thrift stores.
“Gen Zs opting for thrift stores to buy their clothes isn't mainly about inflation or affordability,” said Caitlin Agnew-Francis, commercial sales manager at Desky and former thrift store employee. “The real driver for this now is individuality.”
Working at a thrift store, Agnew-Francis said many shoppers weren't browsing for basics. Instead, they were searching for one-of-a-kind pieces they couldn't find anywhere else.
Value
Getting a good deal means more than paying the lowest price.
Many Gen Z shoppers are choosing thrift stores because they see secondhand shopping as a smarter way to stretch their clothing budgets.
“This generation is being more responsible about their purchases and, as a result, more financially savvy,” said Peter Zhou, fashion and lifestyle expert at Chamaripa Shoes.
Instead of filling a closet with impulse purchases, many young shoppers are putting more thought into what they buy. The goal isn't simply to spend less. It's to make every purchase count.
“Gen Z is moving away from shopping for the sake of shopping and more towards thrift and resale to stretch their dollar,” Zhou said. “This generation wants value and smart purchasing in the face of economic challenges.”
Fashion That Pays
Buying a great thrift store find doesn't always mean keeping it. Many Gen Z shoppers are flipping unique pieces online, turning secondhand shopping into a side hustle.
ThredUp’s annual report found that 61% of Gen Z sellers monetize their thrift purchases by reselling them online.
“The items that move fastest are never the basics,” Agnew-Francis said. “They are a pair of vintage Levi's I picked up in store for $8 sold online for $45 within days, not because it was cheap, but because it was one of one. Nobody else on the platform had that exact pair in that exact wash.”
The buy-it-and-keep-it mindset is giving way to something new: buy it, wear it, then sell it to fund the next great find.
Thrifting Tips
Walking into a thrift store without a plan can quickly turn a bargain hunt into an expensive shopping trip.
Zhou recommended starting with a budget and focusing on quality over quantity. Check the fabric, construction and overall condition of each item and don't skip the fitting room if one is available.
“You should also go for things that are versatile,” he said. “It also helps eliminate impulse buys, which helps in making your wardrobe more intentional.”
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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