Watch out world, Gen Z has arrived. In September 2021 we surveyed 513 U.S. Gen Z respondents to better understand the investing patterns of this demographic, which has come of age at time when all it takes to invest is the tap of a finger. Born between 1997 and 2012, these 9–24 year-olds are using their technological savvy and easy access to capital markets and digital assets to influence the investment landscape. Approximately 46% began investing between the ages of 16 and 20. Fifteen percent even said their first investments came between the ages of 5 and 15. Check out the full article to learn more.
Written by
Lavall Chichester Lavall Chichester is an AdAge 40 under 40 award winner and a Growth Marketing expert. He has deep experience in fintech and other industries. He has written for Forbes, AdWeek, TheNextWeb, eMarketer, and others. He is a second-degree black belt, a bare-knuckle Karate champion, and a proud father.
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