If you’ve ever wished that getting smarter about money could be as fun and easy as binge-watching your favorite TV or video series, then you’re ready to dive into the world of fintertainment. But what exactly is fintertainment?
Fintertainment is an emerging genre of media that combines financial education with entertainment to teach people about money in a relatable and engaging way. Many studies show that humans learn and retain more information when they’re engaged and having fun, and fintertainment leverages this principle to make financial literacy approachable for everyone. MoneyLion has been at the forefront of this exciting movement alongside its media partner Malka, creating award-winning content that turns learning into a memorable and enjoyable experience.
Why fintertainment works
According to cognitive studies, fun and engagement improve learning by activating multiple parts of the brain. When people are entertained, they’re more likely to stay focused, retain information, and apply what they’ve learned in real life. Financial topics, often perceived as complex or boring, become digestible and exciting when delivered through humor, storytelling, and interactive formats.
“We’re committed to teaching people about money with ‘learning that doesn’t feel like learning’,” explains Yuka Yoneda, MoneyLion’s VP of Content. “Through fintertainment, we’re empowering people to take charge of their financial futures in a fun and ‘snackable’ way that works with our busy, modern lives. MoneyLion and Malka are rethinking how financial education can truly connect with people—and it’s working.”
MoneyLion + Malka: The pioneers of fintertainment
MoneyLion and Malka have been trailblazers in fintertainment, launching a range of innovative series and tools that redefine how financial education is delivered. Let’s take a closer look at their standout offerings:
Ridiculous Lessons in Money
This quirky new series takes financial education to hilarious heights. Contestants take on outrageous challenges (like riding a mechanical bull!) while learning essential money lessons from financial experts and finfluencers. It’s a perfect blend of laughter and learning, designed to engage even the most skeptical audiences.
Watch Ridiculous Lessons in Money
Money Master
For those who prefer a hands-on approach, Money Master is MoneyLion’s daily financial learning game. Packed with interactive challenges, quizzes, and rewards, Money Master gamifies financial literacy, making it both competitive and rewarding. Players not only gain valuable knowledge but can also win prizes that help them on their financial journeys.
Play Money Master
KNOW Money
KNOW Money is a fan-favorite edutainment series hosted by former NFL player and professor Brandon Copeland that breaks down complex financial topics into bite-sized, easy-to-understand lessons. From credit scores to budgeting hacks, this series demystifies personal finance with humor and real-life examples. Each episode is crafted to leave viewers feeling informed, empowered, and ready to take action.
No Stupid Questions
This award-winning series tackles the financial questions people are often too afraid to ask. Whether it’s about saving for retirement or navigating student loans, No Stupid Questions creates a judgment-free zone where viewers can learn without fear of embarrassment. It’s entertaining, insightful, and, most importantly, inclusive.
A La Latina Podcast
The A La Latina Podcast celebrates the unique financial journeys of Latinx individuals and communities, blending stories of cultural identity with practical financial tips. In the latest episode, Jessica Alba joins the show to discuss her entrepreneurial journey, her approach to money management, and how she balances success with authenticity. It’s an inspiring and insightful conversation that’s not to be missed.
How fintertainment is changing the game
Fintertainment isn’t just a trend; it’s a movement that’s reshaping financial education. By combining entertainment and practical knowledge, MoneyLion and Malka are making financial literacy accessible and enjoyable for everyone. Whether you’re learning about compound interest while laughing at a contestant’s antics or testing your skills with a gamified quiz, fintertainment ensures you walk away informed and entertained.
“Teaching finance to the masses is impossible unless you make it memorable and relatable,” said Bill Davaris, Co-Chief Executive Officer of Malka. “By harnessing the creative power of storytelling, we transform financial education into an new engaging experience that resonates with real-life interests. It’s not just about teaching—it’s about entertaining, because while no one remembers dry statistics, everyone remembers a great story.“
Join the fintertainment revolution
With series like KNOW Money, No Stupid Questions, A La Latina Podcast, Ridiculous Lessons in Money, and tools like Money Master, MoneyLion is leading the charge in making financial education exciting and approachable. Ready to transform how you learn about money? Dive into the world of fintertainment and discover how fun and finance can go hand in hand.
Explore all of MoneyLion’s fintertainment series and tools today to start your journey toward financial empowerment—with a smile on your face.
