7 Cheap Target Brand Products Better Than the Name Brands
Store-brand products often get overlooked in favor of more familiar names, but that can be a mistake — especially for shoppers looking to save money. While there will always be products where the phrase “you get what you pay for” applies, store brands can offer strong alternatives at a fraction of the price.
Target has a number of in-house brands that can help shoppers save without sacrificing taste or performance, and some products stand out as clear winners. From food to household goods, these seven picks show that Target’s brands can compete with — and sometimes outperform — big-name options.
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1. Good & Gather Golden Sweet Whole Kernel Corn
Price: $0.99
At $0.99 a can, this sweet corn is about half the price of Del Monte's $1.89 option. Both are highly rated by Target shoppers, but Good & Gather offers the same quality for a fraction of the cost.
2. Kindfull Chicken and Salmon Wet Cat Food
Price: $14.19
This 12-pack of Target's Kindfull brand cat food costs $14.19, with chicken and salmon listed as the first ingredient in each flavor. Ingredients are listed by weight, meaning the primary protein makes up the bulk of the food.
A Sheba 12-pack, for example, costs $14.89, and salmon is listed fifth on the ingredients list, behind water, white fish and poultry by-products.
3. Up & Up Cotton Rounds
Price: $2.39
Basic cotton rounds are a staple in many households, and the regular up&up pack costs $2.39 for 100 pads. Many brands might charge more for minor differences that don't necessarily matter in everyday use, and these rounds are a simple, reliable alternative that don't feel cheap or flimsy.
4. Good & Gather Unsweetened Almond Milk
Price: $2.99
At $2.99 for half a gallon, this almond milk is 68% of the cost per ounce of Califia Farms, which is $4.39 for only 48 ounces. Good & Gather also edges out Califia in Target customer reviews, offering smooth, creamy non-dairy milk that blends well in cereal, coffee or baking.
5. Favorite Day Take and Bake Baguettes
Price: $2.99
Two 14-ounce baguettes for $2.99 deliver a fresh-baked feel at grocery store prices. Compared to shopping at any of the big-name bakeries, these baguettes stay soft longer, brown nicely in the oven and taste surprisingly fresh for the cost.
6. Good & Gather Creamy Peanut Butter
Price: $2.39
A Good & Gather "bestseller", the 16-ounce jar costs $2.39, compared to Jif's creamy peanut butter which is $3.49. Looking at the nutritional values uncovers that the Good & Gather version has slightly less saturated fat and sodium while still delivering a creamy, rich flavor.
7. Dealworthy Toilet Paper
Price: $3.59
Four rolls of Target's Dealworthy brand toilet paper cost $3.59, undercutting a Scott 1000 four-pack that costs $5.39. Soft, strong and reliable, this 1-ply option gets the job done without the extra spend.
Editor’s note: Prices and availability are accurate as of April 2, 2026, and are subject to change.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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