How To Profit Off the Secret Economy of the Super-Rich, According to Codie Sanchez
Entrepreneur and social media influencer Codie Sanchez isn't afraid to take an unconventional approach to gaining wealth.
In a recent YouTube video, Sanchez told her over 2 million subscribers about how to get rich -- not by manifesting wealth, but by selling to the ultra-rich. She explained the way to "quiet" wealth and the four tiers of selling to the most affluent.
Here is how to profit off the secret economy of the super-rich, according to Codie Sanchez.
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Building Quiet Wealth
According to Sanchez, the super-rich have a secret economy that most people simply aren't privy to. She explained that the United States is home to 40% of the super-rich, those worth $10 million or more. These ultra-wealthy live vastly different lives compared to the average American. They have an entire staff of people that cater to their every need and use their money to buy not just things but also access.
Tapping into this "secret economy" isn't about providing something new. Instead, it is about finding something to sell to them and taking advantage of the opportunities this hidden economy provides. She said it starts with chasing "quiet wealth" instead of attention.
The 'QUIET' Framework
Sanchez explained that tapping into the opportunities the ultra-rich have around them starts with building "QUIET" wealth.
Q -- Question the noise
U -- Understand where the real value is
I -- Identify high-net-worth clients
E -- Execute
T -- Time
The 4 Tiers of Selling to the Rich
In her roadmap to success, Sanchez next focused on what she called the four tiers of selling to the rich.
The first tier, referred to as the "C" tier, was convenience. She explained that this is the lowest tier and involves removing "micro-frictions" from the lives of the ultra-wealthy. Things like dog walking and flower arranging. But she noted that too often people price convenience in terms of labor instead of job completion. Pricing per job moves people from an hourly income method to an outcome-based method, helping them to accumulate more wealth. She also emphasized the need to build "boring, repeatable systems."
The next tier is expertise. She noted that this involved "specialized competence" like "smart home set-up" and the development of systems, not just one-off tasks. At this "B" tier, people should be looking at retainers and charging for judgment, not just individual tasks.
In the next level, the "A" tier, it's about trust. The client now gives control. This would be a "chief of staff" position where you run the show and are embedded in the household, not just a supporting player.
The final tier, Sanchez explained, is about authority. The "S" tier is where clients stop asking questions, according to the investor. She noted that people in this tier are private CFOs, estate directors or principal advisors. At this level, a person is an "institution in someone else's empire," said Sanchez. This is where a person can make six or even seven figures, and while it may not happen overnight, there is a pathway to build wealth off the ultra-rich.
Becoming an 'Everyday Millionaire'
While building a scalable business may take years, becoming a millionaire is becoming more commonplace. According to the UBS Global Wealth Report, the U.S. gained an average of 1,000 new millionaires a day in 2025. This stunning increase in the millionaire population was the fastest in the world.
While the ultra-rich may still control a large portion of the wealth across the globe, more and more people are finding out how to increase their bank accounts through investments, real estate, business opportunities and more.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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