Maximize Investment Gains: Tax Strategies Used by the 1%
It’s a safe bet most people know they should be investing, or at least removing the chokehold their risk tolerance has on their finances. However, even if you are consistently investing, you may not realize just how much you are losing to taxes along the way. The truth is, even a strong portfolio can underperform if you’re not using tax‑efficient investing strategies to protect those gains instead of letting the tax man take big chomps out of your returns.
That’s why high earners and the ultra‑wealthy don’t just invest, they focus on smart tax planning, minimizing capital gains and structuring withdrawals to reduce taxes. These strategies aren't just for the top 1%, according to Sarah Levy, CEO of digital investment platform Betterment. Everyday investors can use powerful tools like tax-loss harvesting and asset location to lower their tax burden and boost overall performance.
"It's not just about what you earn," Levy explained. "It's about what you keep."
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Here’s how the wealthy keep more of their investment returns after taxes, and how you can apply these tax‑saving strategies to grow your wealth in 2026 and beyond.
Tax-Loss Harvesting: Turning Losses Into Gains
One of the strategies the 1% use to keep more of their money is called tax-loss harvesting.
"Tax-loss harvesting may sound complex, but it's simply a way of turning market volatility into long-term financial advantage," Levy said. The strategy involves selling investments at a loss to offset taxable gains elsewhere in your portfolio -- effectively reducing your tax bill.
Automating this process can help ensure you get the most benefit. Betterment's platform, for example, runs this strategy year-round, not just at tax time, so it's available to every investor -- not just the ultra-wealthy.
"The goal is to take a traditionally manual, advisor-intensive strategy and deliver it at scale, so more people can benefit from improved after-tax outcomes," Levy explained.
Asset Location: Putting Investments in the Right Places
Tax-smart investing requires thinking about where you put your money. "This is where the concept of asset location comes into play," Levy said. "The goal is to remove friction and complexity."
The idea is to place different types of investments in accounts that maximize tax efficiency. For example, "tax-inefficient investments" like bonds or actively managed funds are often better suited to retirement accounts such as IRAs, where growth is tax-deferred, she said. Meanwhile, investments with "favorable tax treatment," such as index funds or ETFs, are better held in taxable brokerage accounts.
Once again, the more you can automate this process, the better your outcomes -- without needing to be a tax expert yourself.
Why Long-Term Thinking Pays Off
Part of being a smart investor is also having the right mindset. "A long-term mindset is one of the most powerful tools an investor can have," Levy said. At Betterment, they refer to this approach as "eating your vegetables."
Markets move in cycles, and short-term volatility is a given. But having a strategy and sticking to it can put you on the path to building real, lasting wealth. "Long-term investing isn't just about patience," Levy explained. "It's about having the right systems in place to grow with you over time."
How Everyday Investors Can Use These Strategies
As an average investor, you may not have the same wealth as the top 1%, but you can still take advantage of their tax-smart strategies. Here are a few ways to get started:
Choose ETFs for taxable accounts: Exchange-traded funds are generally more tax-efficient than mutual funds, particularly in taxable brokerage accounts.
Understand account types (IRA, Roth, brokerage): Use each account's tax benefits to your advantage -- for example, putting growth-oriented or high-yield investments in IRAs, and tax-efficient assets in your brokerage account.
Use a robo-advisor with tax-optimization features: Robo-advisors (like Betterment) offer built-in tax-saving strategies such as automated tax-loss harvesting and smart asset location.
With the right tools and mindset, any investor can reduce their tax burden and keep more of what they earn.
Caitlyn Moorhead contributed to the reporting for this article.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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