MoneyLion
Nov 8, 2026

I'm a Personal Trainer: These 3 Costco Protein Buys Are Actually Worth the Bulk Price

Save more on your protein essentials with these recommendations.
Written by Marc Guberti
|
Edited by Zuri Anderson
I'm a Personal Trainer: These 3 Costco Protein Buys Are Actually Worth the Bulk Price

Protein bars can give you some extra fuel while strengthening your muscles, and you can save some money if you buy them in bulk at Costco.

However, some of them are better than others. That’s why MoneyLion spoke with Duncan Forbes, a sports performance specialist and ACSM personal trainer certified instructor.

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He shared his favorite protein bars and explained what to look for before adding any protein bar to your shopping cart.

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  • Price: $20.99 ($1.50 per bar)

Forbes touted the RXBAR Protein Bar as his favorite pick. Although each RXBAR Protein Bar only has 12 grams of protein, those grams come from dates. That’s Duncan’s preferred protein source.

“As an unprocessed whole food, their natural sugars are tightly bound in dietary fiber, ensuring slow digestion, and a steady, sustained release of energy,” Forbes said. 

  • Price: $26.49 ($1.33 per bar)

This Kirkland protein bar variety pack offers 10 chocolate chip cookie dough and 10 brownie bars. It’s gluten-free and has 21 grams of protein. This bar uses stevia as its sweetener, which Forbes approves.

“It’s a natural, zero-calorie plant extract with a glycemic index of zero,” Forbes said. “[Stevia] provides clean sweetness without triggering blood sugar or insulin spikes.”

  • Price: $18.59 ($1.03 per bar)

The IQBAR offers plant-based protein and uses stevia as its sweetener. It has 12 grams of protein, and you will get 18 bars in this variety pack. 

These were the top three bars Forbes recommended, but he also provided us with a tier list so you can see how they compare with other brands.

Rank (Worst to Best)

Bar Brand

Sweetener

> 18g Protein?

Est. Total Ingredients

1. Worst

Pure Protein

Sucralose (Splenda) and Maltitol 

Yes (20 to 21g)

~22 to 25 ingredients

2. Moderate

Kirkland Chewy

Traditional Sugars & Syrups

No (10g)

~18 to 20 ingredients

3. Moderate / Good

Kirkland Protein Bars (Chunk / Cookies)

Erythritol

Yes (21g)

~13 to 15 ingredients

4. Better

IQBAR

Kirkland Protein Bars (Brownie / Dough)

Stevia

No (12g)

Yes (21g)

~15 to 17 ingredients

~13 to 15 ingredients

5. Best

RXBAR

Dates (Whole Fruit)

No (12g)

5 to 6 ingredients

Forbes used 18 grams of protein as a benchmark because he said that equals three medium-sized eggs. Sucralose is his least favorite sweetener since it is artificial. He also said that studies link daily consumption to “an altered gut microbiome and decreased glucose tolerance.” He also warned that Maltitol is “notorious for causing severe bloating and gastric distress.”

“Protein content often gets the spotlight, but a bar's sweetener profile dictates how it impacts your digestion, metabolism, and energy levels,” Forbes explained. He also noted that bars often need more ingredients to reach higher protein amounts, which can result in artificial sweetening.

Editor’s note: Prices and availability are subject to change.

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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Marc Guberti
Written by
Marc Guberti
Marc Guberti is a USA Today and Wall Street Journal bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He hosts the Breakthrough Success Podcast where he teaches listeners how to grow their businesses and achieve personal transformations. He frequently writes about personal finance and covers investing on his YouTube channel.
Edited by
Zuri Anderson
Zuri is an editor with over 8 years of digital content and news experience. When she's not managing her freelance writers, voraciously editing copy and coming up with engaging stories, she's catching up on her favorite shows, books, movies and video games.