Jul 25, 2026

Start Holiday Shopping Now and Save 45% — 8 Smart Buys for July Savings

Written by Rafaela Stalbalk Klose
|
Edited by Brendan McGinley
Start Holiday Shopping Now and Save 45% — 8 Smart Buys for July Savings

Major summer sales, inventory clearances and retailer promotions make July one of the best times to save up to 45% on holiday gifts. Shopping months ahead of the holiday rush can help shoppers find better prices while spreading out holiday spending.

Here are eight of the smartest categories to shop in July for the holidays.

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Buying toys early can lead to significant savings while giving shoppers a better selection of popular gifts before demand picks up later in the year. According to Parents, shoppers can already find discounts on well-known brands such as Lego, Barbie and Melissa & Doug, with many toys marked down by 30% or more. Look for discounts on building sets, dolls, action figures, educational toys and board games.

Air fryers, coffee makers, stand mixers, blenders and espresso machines are often deeply discounted well before the holiday shopping season, making them smart gifts to buy in advance. According to Max's Service, shoppers can find notable discounts on top brands such as Ninja, KitchenAid, Keurig and Breville during seasonal sales.

Personal care devices can be surprisingly expensive, which makes buying them on sale a smart move. Hair dryers, electric toothbrushes, IPL hair removal devices, electric shavers and skincare tools are frequently discounted throughout the summer.

Bundled skincare, makeup, fragrance and haircare products often provide better value than buying individual items separately. Gift sets typically include bestselling products at a lower per-item cost, so instead of camping out for the best price on a hot product, you can include it, along with other options, in an exciting sampler to test whether the hype is worth the reality, and if either is worth the price.

Cozy home essentials such as bedding, comforters, sheet sets, throw blankets and towels may not be top of mind in the middle of summer, but buying them months ahead can lead to substantial savings. According to Good Housekeeping, shoppers can find deals on popular home brands such as Tempur-Pedic, calling it a comparable period to Memorial and Labor Day sales. These prices just happen to fly quieter than those sales.

Summer may be peak outdoor workout season, but it's also a surprisingly good time to buy home fitness equipment. Adjustable dumbbells, resistance bands, yoga mats, kettlebells and compact home gym equipment are frequently discounted during seasonal sales. According to Garage Gym Reviews, many top fitness brands offer significant markdowns on home workout equipment and accessories, with benches, plates and a treadmill currently on offer for savings of $50 or more.

Not every summer afternoon is beach weather. Sometimes it's simply too hot — making puzzles, craft kits and DIY projects all welcome ways to have fun while staying cool indoors. They're also smart holiday purchases, as retailers often discount arts and crafts supplies well before the holiday shopping season, when demand for toys is lower than the end of the year highs.

Holiday decorations may be the last thing on most shoppers' minds during the summer, but buying them early can lead to some of the biggest savings of the year. Artificial Christmas trees, string lights, wreaths, ornaments and outdoor décor are often discounted months before the holiday rush, in the absolute lull between demand. There's no need to wait till Jan. 2 to score a deal on dead stock when you can scoop it up before you'll want it.

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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Written by
Rafaela Stalbalk Klose
Edited by
Brendan McGinley