This Online Shopping Move Can Unlock Discounts of Up To 65%

Pausing before you complete an online purchase can do more than help you avoid impulse buys. In some categories, leaving items in your cart may trigger a follow-up email with a discount code, free shipping offer or other incentive to get you to finish checking out.

A recent Decodo analysis tracked 1,500 products across 120 retailers in over 40 countries and found that abandoned-cart discounts can reach as high as 65% in some categories. The key to these savings is knowing when these discounts are likely to drop and which ones typically offer the best deal.

Looking to save money? Here’s where waiting before you buy may pay off the most.

Subscriptions and Meal Kits

• First reminder email: 30 to 90 minutes

• First discount offer: Within hours

• Typical discount amount: 40% to 65% off the first box

Direct-to-Consumer Mattress or Wellness Products

• First reminder email: 1 hour

• First discount offer: 24 to 72 hours

• Typical discount amount: $25 to $100 off

Mid-Market Apparel

• First reminder email: 1 hour

• First discount offer: 24 to 48 hours

• Typical discount amount: 15% to 20% off

Fast Fashion

• First reminder email: 30 to 60 minutes

• First discount offer: 4 to 12 hours

• Typical discount amount: 10% to 15% off or free shipping

Beauty and Cosmetics

• First reminder email: 1 to 2 hours

• First discount offer: 24 hours

• Typical discount amount: 10% to 15% off, plus a sample bundle

Home and Furniture

• First reminder email: 1 to 3 hours

• First discount offer: 24 to 48 hours

• Typical discount amount: 10% off, plus free delivery

Travel

• First reminder email: Within minutes

• First discount offer: 15 minutes to 24 hours

• Typical discount amount: 5% to 15% off or price held

This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.

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