6 Walmart Beauty Buys That Rival High-End Brands
How familiar are you with Walmart’s Equate brand? The private label covers a wide range of health and wellness needs, along with bath and body, skincare and beauty at prices designed to help shoppers save money. And since these dupes contain the same ingredients as those found in more expensive products, you can rest easy knowing they’re safe for everyday use.
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We explored Equate’s beauty offerings and pulled six items that cost a lot less than high-end brands and are beloved by Walmart shoppers. Let’s see which essentials are worth adding to your cart.
1. Equate Regenerating Retinol Night Moisturizer
Price: $17.44
Equate’s regenerating retinol night moisturizer is the cheaper alternative to Olay Regenerist night cream, which costs $29.99 for the same 1.7-ounce jar size at Target. All skin types can use this moisturizer, which is proven to make skin smoother and brighter with continued nighttime use.
2. Equate Gua Sha and Face Roller
Price: $12.97
We still can’t believe the bargain pricing for this gua sha and face roller set. The two-in-one set is just under $13, a price yet to be matched by any other retailer.
Similar beauty tools from SACHEU, including a gua sha for $32 and a beauty roller for $35, are sold separately at Ulta Beauty and cost a combined $67.
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3. Equate Wrinkle Correcting Serum with Retinol
Price: $12.88
Wrinkle correcting serum can cost a small fortune if you’re not careful.
A one-ounce face serum tube from La Roche-Posay is $44.99 at Target, while Clinique charges $80 for its Smart Clinique Repair serum. It makes good financial sense to shop Equate instead, so you can reduce the appearance of wrinkles without overspending beyond your budget.
4. Equate Resurfacing Retinol Face Serum with Ceramides
Price: $9.87
A quick Google search immediately compares Equate retinol face serum to that of the same active ingredients in a similar CeraVe face serum.
The latter’s price is anywhere between $18 to $25 at drugstores, ensuring Walmart shoppers instantly reel in 50% savings.
5. Equate Advanced Firming Plus Anti-Wrinkle Day Cream
Price: $8.46
With its red packaging, it’s easy to mistake Equate anti-wrinkle day cream as L’Oreal Paris’ Revitalift. However, only Equate keeps the total price under $10 while working throughout the day to hydrate and firm the face and neck.
6. Equate Sleek and Smooth Conditioner
Price: $4.97
You can probably guess the pricey name-brand just from looking at this sleek and smooth conditioner dupe.
It’s the inexpensive version of Garnier Fructis conditioner, which typically costs $9.47 for a 33.8-ounce bottle at Walmart. If that’s a bit out of pocket, shoppers can switch over to the Equate brand and save $4.50.
Editor’s note: Prices and availability are accurate as of April 20, 2026, and are subject to change.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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