Dec 21, 2024

Inside the Star-Studded Beast Games Premiere Party Hosted by MoneyLion [EXCLUSIVE VIDEO]

MrBeast’s revolutionary reality competition show, Beast Games, now streaming on Prime Video, kicked off with a bang this past week as celebrities and top influencers gathered for the epic premiere party in Los Angeles. MoneyLion was the marquee sponsor of the electric event at the Regent Santa Monica Beach where ~250 guests including MrBeast himself, his girlfriend Thea Booysen, MoneyLion CEO Dee Choubey, Malka Co-CEO Bill Davaris, and other VIPs celebrated the launch of the show, which is currently #1 on Prime Video with new episodes dropping every Thursday. The event also celebrated the kickoff of MoneyLion’s Beast Games Giveaway*, which gives viewers at home a chance to get in on the action by entering to win over $4 million in cash prizes.

Social Media Titans Unite!

The Beast Games premiere drew a veritable who’s who of the creator world, with top influencers from YouTube, TikTok, and Instagram converging to celebrate MrBeast’s latest venture. Among the VIPs were MrBeast himself, his girlfriend, Thea Booyson, members of the Beast Gang including Karl Jacobs, Nolan Hansen, Chandler Hollow, Tareq Salameh, Mack Hopkins, Tyler Conklin, Chantel Jeffries, Karol Wisniewski & WERSOW, Skully Brandon, Alexander Husum, Ryan Spoon, Sespo (aka Edoardo Esposito), as well as Daniel Mac, Sofie Dossi, JamesSEO, itsQCP, Zachirific, and Lexi Hensler. Notable celebrities like Donald Faison and Josh Peck also added to the evening’s star power.

MoneyLion Sets the Stage for Spectacle

As the event’s headline sponsor, MoneyLion pulled out all the stops to ensure a rich and immersive experience. Guests were greeted by a massive step-and-repeat backdrop spotlighting the Beast Games, MoneyLion, and Prime Video logos, perfect for capturing the glitz and glamour of the evening. The MoneyLion custom Money Throne, made entirely of cash, became a ‘gram hotspot, while the custom drink menu—featuring the signature MoneyLion Millionaire cocktail—kept spirits high throughout the night.

A custom DJ booth kept the beats flowing, providing the perfect soundtrack for mingling and networking among creators, influencers, and industry insiders.

Exclusive Sneak Peek of Beast Games

The highlight of the evening was the exclusive screening of the first two episodes of Beast Games. This larger-than-life reality competition show challenges contestants in a series of epic challenges for a chance to win jaw-dropping prizes. Known for his viral stunts and philanthropic giveaways, MrBeast’s latest venture promises edge-of-your-seat excitement and a celebration of human creativity and resilience, and the first few episodes, including the Beast Games Episode 00 pre-qualifier on YouTube, did not disappoint.

A Grand Drone Finale

After the screening, the festivities continued on the Regent’s luxurious pool deck, where attendees enjoyed an after-party overlooking Santa Monica Beach. The night’s grand finale? A breathtaking drone show that lit up the night sky, celebrating the spirit of innovation and spectacle that defines Beast Games.

The Beast Games premiere party was more than an event—it was a testament to the power of collaboration between creators, brands, and fans. From the luxurious setting at the Regent Santa Monica Beach to the unforgettable drone show, every detail was meticulously crafted to celebrate the launch of a show that’s already reshaping the entertainment and fintertainment landscape.

Don’t Miss Out

Catch the first episodes of Beast Games now streaming on Prime Video and stay tuned for more jaw-dropping challenges and heartwarming moments. And don’t forget to enter the MoneyLion Beast Games Giveaway* for your chance to join the action and win big!

Written by

Yuka Yoneda

Yuka Yoneda is the VP of Content Marketing at MoneyLion. Yuka has 15+ years of digital, brand, content, and experiential marketing experience, and specializes in creating helpful content and immersive experiences for companies whose products improve the world. Prior to MoneyLion, Yuka was VP of Marketing at Prove, and helped architect the marketing team and strategy from the ground up. Before Prove, Yuka helped new media company Internet Brands (acquired by KKR) increase the monthly readership of their Inhabitat website from 300K monthly readers to 4 million, and their Facebook page to over 1 million followers. She has also held marketing and event marketing roles at Rockefeller Capital Management and CodeGreen Solutions. Yuka's content has been featured by publications such as The New York Times, The Today Show, The Huffington Post, Wired, Glamour, Cooks Illustrated, and Edible magazine, and her YouTube videos have over 30 million views. Yuka holds a business management degree from Stony Brook University, a visual design degree from the Fashion Institute of Technology, and a certificate in digital marketing strategy from the Yale School of Management. When she's not working, Yuka spends time with her husband and two mini marketers trying to teach them the KonMari method of tidying (emphasis on the word "trying").