Watch out world, Gen Z has arrived. In September 2021 we surveyed 513 U.S. Gen Z respondents to better understand the investing patterns of this demographic, which has come of age at time when all it takes to invest is the tap of a finger. Born between 1997 and 2012, these 9–24 year-olds are using their technological savvy and easy access to capital markets and digital assets to influence the investment landscape. Approximately 46% began investing between the ages of 16 and 20. Fifteen percent even said their first investments came between the ages of 5 and 15. Check out the full article to learn more.
Oct 28, 2021
Surveying Gen Z’s Investing HabitsBy Lavall Chichester
Lavall Chichester Lavall Chichester is an AdAge 40 under 40 award winner and a Growth Marketing expert. He has deep experience in fintech and other industries. He has written for Forbes, AdWeek, TheNextWeb, eMarketer, and others. He is a second-degree black belt, a bare-knuckle Karate champion, and a proud father.