Shop Black-Owned Brands – Clothing, Restaurants, Beauty, and More

By Jacinta Sherris

Where you decide to spend your money ultimately makes an impact on your local community and the economy at large. If you’re looking to support the Black Lives Matter Movement, it’s a good idea to start with black-owned brands. 

We’ve compiled some popular black-owned businesses, from clothing to makeup brands. We also show you how to find local black-owned restaurants and other small businesses in your area. Scroll down to get started!


Trying to support your local eateries and black-owned businesses at the same time? There are several different ways you can find the best black-owned restaurants in your area. Start by following these tips.

Yelp: The site recently announced a new black-owned businesses search engine feature. Just type “black-owned restaurants” and your zip code into the search bar to get a list of the best restaurants near you. Make sure to also check out the site’s newest Black-Owned Business Collection.  

Coffee Shops: Foodie blogger Slutti Spaghetti compiled a list of ethical, black-owned coffee shops in every state across the U.S. 

Download the EatOkra App: EatOkra is an app that helps users find local black-owned restaurants and businesses. It’s available on both the Apple store and Google Play.

Follow #blackownedrestaurants: Follow the #blackownedrestaurants hashtag and other similar hashtags on social media platforms like Instagram and Twitter to stay updated. 

Don’t Discount Franchises: Don’t discount a restaurant just because it belongs to a major national franchise. Most chains are owned by locals – many of which may be black-owners. It’s best to do some investigation into who the owners are of any restaurant you plan on visiting. 


Thrilling: Thrilling is an online marketplace of selected vintage and secondhand pieces from across the U.S. Its founder and CEO, Shilla Kim-Parker, is a black female entrepreneur. In response to the Black Lives Matter movement, Thrilling curated a special selection of clothing from black-owned vintage stores. 

Míe: This lifestyle and fashion brand focuses on ethically made, nature-friendly materials and designs. Clothes are made by seamstresses and artisans based in Lagos, Nigeria. You can shop for dresses, tops, pants, and even home accessories on the website

Lovello Elizabeth: This brand specializes in activewear and loungewear. It was founded in 2014 by Alnika Lovello and is based in Philadelphia. You can shop tees, sweatpants, leggings, shorts, and more on the website.  

Union Los Angeles: Union LA first broke grounds in 1989 in NYC. Since then its closed its NYC location and moved to online sales while still maintaining a Los Angeles location. You can shop mainstream and lesser-known clothing, footwear, and lifestyle brands.

Tier NYC: Founded by designers Esaïe Jean-Simon, Nigeria Ealey, and Victor James in 2014, Tier NYC is a streetwear brand known for its sporty and colorful pieces. You can shop for sizes XS – XXL on the website


Mary Louise Cosmetics: An all-natural, organic affordable skincare line developed by Akilah Mary-Louise Releford. Products contain natural ingredients like tea, turmeric, lavender, wheatgrass and more. You can view a complete list of available skincare products here

Epara: This luxury brand boasts natural and scientifically-proven skincare products. Its founder and CEO, Ozohu Adoh originally hails from Nigeria and sources her ingredients from the African continent. Epara products are available at Barney’s and also through the brand’s website

Golde: Inspired by superfoods, this skincare and wellness brand has become an internet favorite. You can find face masks, latte mixes, tote bags, and more on Golde’s website

Pat McGrath Labs: This luxury make-up brand is available in major retailers like Sephora and Bergdorf Goodman. You can also find sought after lipsticks, powders, foundations, and more on the brand’s website

Mented: Founded by two black female entrepreneurs, Mented was originally created to offer a wide range of nude lipsticks for all skin colors. Since then the brand has evolved to offer everything from eyeshadow to nail polish. You can shop for Mented products on their website

Want to know more about beauty on a budget? Watch this “Black Money Series” video from our partner dfree in which Nia and Brianna discuss the thoughts and actions beyond the creativity in the way African American women style their hair and share go-to styles when you’re low on cash.


Brother Vellies: Aurora James founded Brother Vellies in 2013 with the goal to preserve traditional African design practices in timeless footwear pieces. The brand has a flagship store in Brooklyn, NY but you can also shop from its online boutique

Salone Monet: This luxury footwear brand – worn by none other than Beyoncé – creates nude shoes in a wide range of skin tone colors. You can shop the website here

Armand Cabral: This luxury men’s footwear brand was founded by former model and globe-trotter with the same name. Shop everything from sneakers, derbies, boots, and more on the website

Keexs: This footwear brand began in Africa and since then has expanded through Europe, Asia, and North America. You can shop for men’s casual footwear and sneakers on the Keexs website

Sole Rebels: Founded in 2004 by Ethiopian native Bethlehem Tilahun Alemu, Sole Rebels creates quality footwear for men and women. The brand focuses on ethical production, natural materials, and comfort. You can shop the website and get free international shipping. 

Professional Services

Another way to support black entrepreneurs is by seeking out local professional services in your area. You can use Yelp or Google to search for local black businesses. More and more search engines are increasingly using badges to label black-owned businesses. 

Do your research on different salons, tax services, realtors, and other professional service providers near you.  

Podcasts / Influencers / Youtubers

dfree – In the Black: Dr. Soaries and Tamika of our partner dfree bring you the pulse of mental, spiritual, and financial health in this popular podcast. Start watching here:

What a Day: Hosted by author and comedian Akilah Hughes, What a Day is a roughly 20-minute daily news podcast. The podcast covers mainstream news stories and even lesser-known, interesting current events. 

Snap Judgement: This is a weekly storytelling podcast hosted by Glynn Washington. It frequently features guests and every episode centers around a unique narrative. 

Scam Goddess: Host, Laci Mosley, approaches true-crime stories and real-life scams with light-heartedness and comedy. The podcast belongs to its own sub-genre of true fun crime!

Journey to Launch: This popular finance podcast hosted by Certified Financial Education Instructor, Jamilla Souffrant, aims to help people access more financial freedom and eliminate debt. 

Rise and Grind: ABC’s Shark Tank’s Daymond John hosts this podcast to offer entrepreneurial and financial advice based on tried and true personal experiences. 

Support Local Black-Owned Businesses

While it’s important to support black entrepreneurs everywhere – remember that you can make the biggest impact by starting in your own community and supporting local black-owned businesses near you. Always remember to rate, review, and post pictures to boost their online following. 

You can use your RoarMoney account to support these businesses and reap benefits for yourself at the same time. Get Shake ‘N’ Bank cashback rewards on your favorite purchases on anything from restaurants to beauty services when you use your MoneyLion Debit Mastercard. 

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